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Precision Rule

2018 (2 weeks)

Precision Rule sunglasses
are for those who admire the analog
.

Ruled Frame
The silver titanium frames have measurements etched onto them. The arms and top bar lay flat against a surface to allow for quick measurement.

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Guess-timating
In the past, creatives and makers worked in analog, with physical tools. Today, few still do but many maintain nostalgia and an appreciation for these tools. Precision Rule celebrates these tools and encourages their use.

pinch measure
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Inside top bar: Points

Inside Left Arm: Inches
Inside Right Arm: Centimeters

The Case

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28712_ALUR122-1_u
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The Case is a tri-fold magnetic case. It has measurements on the outer faces evoking triangular measuring scales.

IMG_2985

Clients
HP
8i

Contact
+1 832.472.0226
CONTACT @ SARAFERRIS.COM
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