Typ Mex poster
Flip Shadow_white

Graphics and branding
2018

Graphic identity for a conceptual international typographic conference hosted in Mexico.

TYPMX Tickets
ID-Card Badge_blue
Type Mex Black Tape
shirt TYPmx
TypMex Pins
Billboard

OCR Typeface

TypMex uses OCR-A, one of the first computer optically recognized typefaces.

Logo Motion

I emphasized the typeface by using horizontal movement and digital motions. A few concepts are shown here.

typmex_3

Staggered Roll in 

typmex_5

Individual fill in

Type Mex Logo Circles Transition

Cursor wipe

Type Mex Row Wipe

Cursor row

Type Mex Doubleback Wipe

Double back

TypMex_flip_black
TypMex_flip_staggered_black
Typ Mex Shadow Flip_black

Flat flipboard

Simultaneous shadow flipboard

Flipboard with Transitions